Dentsu International: Delivering Global Media Services with the Intelligent Data Hub
Dentsu International is a multinational media and digital marketing communications organisation. Operating in 150 different countries with 66,000 employees, Dentsu is one of the largest media buying companies. The company size results in a complex organisation that is essentially a network of different brands, each with their own systems, data and processes. This complexity made it necessary to master data for BI reporting and downstream systems.
Hear from Anish Raivadera, MDM Technical Lead at Dentsu and Jerome O'Leary, Director of Enterprise Integration at Dentsu about:
- Data challenges at Dentsu: hundreds of systems (SF, D365, Workday, SAP BPC, Workfront, etc.), disparate siloed data in local regional and global systems
- The need for a robust data management, quality, enrichment and governance solution
- The key role of the Semarchy Intelligent Data Hub in engaging business and optimising business processes