Shaking Up Old Processes for Efficiency and Cutting Edge MDM

This discussion-based webinar showcases how Shake Shack leveraged the Semarchy xDM platform to create their data hub and centralize critical operational data about all its restaurants.

Shake Shack’s restaurant data, previously stored in a variety of applications and spreadsheets, was difficult to access in any unified way, and of unreliable quality posing a challenge to efficient operations, financial management, and reporting.

Using Semarchy’s leading xDM platform and working with the Keyrus consultancy, the team designed a solution that combines automated records matching and data quality control, with a flexible and responsive data governance organization able to react to changing market conditions in real time.