The Business Value of Master Data Part 1
A Whitepaper by Mike Ferguson
In Part 1 of this 2-part series, Mike Ferguson looks at the impact of uncontrolled master data and data anomalies to explain why managing your data effectively is so important. It then looks at what happens if you don’t do anything about data anomalies, which often happens when business professionals don’t understand why data management is relevant to their job. It recommends actions to maximize business value from master data and how MDM can be integrated into existing operational and analytical environments.